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➕ Defines 'corporate blackface' connnects 'digital blackface' (#340)

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* Defined corporate blackface and related it with digital blackface

* Update 11ty/definitions/corporate-blackface.md

Co-authored-by: Tatiana Mac <github@tatianamac.com>

* updated examples

* Update 11ty/definitions/corporate-blackface.md

Co-authored-by: Tatiana Mac <github@tatianamac.com>

* Update 11ty/definitions/corporate-blackface.md

Co-authored-by: Tatiana Mac <github@tatianamac.com>

* Update 11ty/definitions/corporate-blackface.md

Co-authored-by: Tatiana Mac <github@tatianamac.com>

* Update 11ty/definitions/corporate-blackface.md

Co-authored-by: Tatiana Mac <github@tatianamac.com>

* Update 11ty/definitions/corporate-blackface.md

Co-authored-by: Tatiana Mac <github@tatianamac.com>

Co-authored-by: Tatiana Mac <github@tatianamac.com>
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---
title: Corporate Blackface
slug: 'corporate-blackface'
speech: noun
defined: true
excerpt: the idea that corporations publicly declare support of the Black Lives Matter movement, often with vague language, without actually committing to or implementing real, systemic change within their company to support Black employees, clients, customers, and community
reading:
- text: You Can Keep The Corporate Blackface
href: https://www.tanyavital.com/news/keep-the-corporate-black-face
- text: Executives need to move beyond 'corporate blackface'
href: https://www.ft.com/content/77506820-deac-47b8-a44c-e588a5b8b92d
---
the idea that corporations publicly declare support of the Black Lives Matter movement, often with vague language, without actually committing to or implementing real, systemic change within their company to support Black employees, clients, customers, and community
## Examples
When a company:
- releases statements, claiming to support Black lives, but fails to fix the toxicity and discrimination against Black people within their own company culture
- openly showcases illustrations and or stock photography of Black people in its marketing materials, but doesn't actually include them in any of its teams and/or user research
- has an all-white leadership team and tweets about its support of Black Lives Matter without addressing its complicity within white supremacy
- does little to impact policy that disproportionately and negatively influences their Black employees, clients, and/or customers
- claims to care about diversity and representation, but then retaliates against/terminates a Black employee for identifying and speaking out on anti-Blackness they experience in the workplace
- no longer actively tries to increase diversity and inclusion in their company after Black Lives Matter is no longer trending on social media
While the list above is finite, there are many more ways that corporations show again and again that they only really care about their image, rather than Black lives.
## Related Words
[digital blackface](/definitions/digital-blackface)

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11ty/definitions/digital-blackface.md
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@ -36,3 +36,7 @@ Digital Blackface is also an issue of representation and culture appropriation:
## What To Do (instead)
If you are not Black, before using a Black person's identity to express or convey an idea, take a moment to reflect upon what you're doing and what message you're trying to convey. In most situations, you would probably be better off picking a gif or meme of a non-Black person, better yet, of a race you identify with.
## Related Words
[corporate blackface](/definitions/corporate-blackface)